Digital Marketing / Advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a several jargon for most of those who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing in fact marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is one. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is really a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that fall under digital marketing aside social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a means of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings planet search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it aids you stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple era. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy within so as preserve reminding them relating to visit to expenses.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for an incredible digital / Web site experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771